After a barrage of advertising and publicity, the Ross School has dropped all of the events from its summer @Ross series calendar, except for the Aretha Franklin concert, according to an email sent to its volunteers from events coordinator Jennifer Rockford. These events, which included a night of cuisine and wine hosted by restaurateur Danny Meyer, a day of well-being sponsored by Donna Karan and a Broadway musical revue, will apparently be rescheduled and integrated into the cultural events series during the fall and winter.
The @Ross series was just kicked off last week with a successful concert given by teen sensations The Jonas Brothers. The tickets for the concert were the most expensive of those offered this summer, at $1500 each.
Two events, a night of stand-up comedy and a concert by the B-52’s, had already been removed from the list of benefits earlier this summer. These benefits were also postponed to as of yet unannounced dates during the school year.
According to director of development and public relations Diana Aceti, they would like to be able to accommodate those members of the Ross community who are away during the summer and unable to attend.
“We might have something every month, which would be great,” said Aceti, adding that the participants involved have all shown “lots of interest” in rescheduling. “They’re all happy to work with us during the school year,” she said.
The benefits at Ross this summer marked the first events series organized by the school on its own. Last year’s “Social” concert series, which included such performers as Prince, James Taylor and the Dave Matthews Band, were held on the Ross upper school campus, but managed by the for-profit Manhattan based Bulldog Entertainment Group.
The school was excited by the prospect of being able to truly portray the Ross philosophies in their own benefits, as they have for years in their annual Starlight Ball. In other words, as Aceti noted in an earlier interview, “Ross knows how to do Ross best.”
Also, all proceeds from the events this summer would have gone directly to the school, each to a different department. Profits from the theater event were to go to the theater department and from the well-being event to the wellness department. Proceeds from the cuisine night were to go towards a cafÃ© program on the Ross lower campus in Bridgehampton.
The Aretha Franklin concert, for which there are still tickets available, will be on Saturday, August 23, and will benefit the scholarship fund. A portion of the ticket price is tax deductible.Â Franklin is donating her time to the school, as she did when she performed there in 2006. Also, an Aretha Franklin Scholarship will be given for the second time to a current Ross student.