The notion of spending money in a spontaneous manner is typically something to discourage. It’s frowned upon, for the most part, and most often associated with poor financial management.
But, this is not so with a Cash Mob.
On Sunday, a hundred or more East End residents (if expectations are proven to be accurate) will flock to one business in the downtown Sag Harbor area to spend their hard-earned cash in one local store.
Yes, your purchase will be spontaneous.
And yes, you may not buy conventional items found on your weekly shopping list.
(Although, you never know…)
But it’s only $20.
And it will mean much more than that to one local business, as well as the community as a whole.
As anyone who’s spent at least a year in this village can tell, it’s hard to maintain a business in Sag Harbor. Sure, our community’s luckier than most. We have a healthy base of local businesses and a community that’s done a great job of supporting them.
But, we’ve also seen well-intentioned businesses come and go well before their time, and “Mom and Pop” shops suddenly unable to make their rent.
Promoting local businesses by touting popular catch phrases — like the über-popular “Shop Local!” — only go so far. As we’ve seen with the success of last year’s first annual HarborFrost celebration, the community does well when the energy about town is high, and people can collectively enjoy not just a day in the village, but an event associated with it.
We welcome the East End’s first Cash Mob to the Sag Harbor area, and look forward to the spark of life it can bring to town this Sunday. We’re excited to see such an innovative approach to the “Shop Local” ideal, and we’re eager for the chance to see community members gathering together to not only support the village, but to have fun while doing so.
In the end, Cash Mob is an event that encompasses the entire village. While one lucky store will certainly reap major benefits in a relatively short period of time, any opportunity to attract large numbers of people to the village to — above all else — have a good time is a boon to the business community.
What’s more, the energy we’ve seen Cash Mobs spark in other cities across the country can have an infectious buzz for the community as a whole, potentially leading to more events like it across the East End.
It’s true, Cash Mob will not be (and should not act as) a panacea for a struggling business. And a successful one-day attack from a horde of cash-laden consumers may not, in itself, make as serious a dent as it may seem. But, we imagine the effects to be more long-lasting than one day can allow.
The chance to shine another festive light on the small business community is too great to pass up.
And, anyway, let’s not overlook the most important part of this whole equation: Cash Mob may actually be fun!
So we’ll see you at the windmill at 3 p.m. this Sunday. A don’t forget to bring a $20 bill along!