An interior designed using a Clifton recliner, a style favored by the design team at In Home.
By Genevieve Kotz
In Home has been a fixture on Sag Harbor’s Main Street since 2002, providing high quality home furnishings for both locals and weekenders alike.
“We have a pretty good idea of what our customers like and want,” John Scocco, who owns the store with his partner David Brogna, said.
That’s why, after years of requests, the business will begin to offering an interior design service.
Mr. Scocco has taken on full renovation projects in the past, including a 5,000-square foot-home in Irvington, New York, but always kept those pursuits separate from the store.
Even so, he said, customers frequently asked him to offer the service. “After years of our customers asking, I’m finally following my true passion and saying, yes!” Mr. Scocco said in an email interview.
And clients are saying yes back at him. Less than two weeks after launching committing, Mr. Scocco and his assistant already have four projects in the works and several more to follow.
In Home is offering several in-store design packages depending on the client’s needs, be it furniture layouts to full staging, which can include stocking clients’ homes with kitchenware, bed and bath linens and other essentials.
The store offers the packages for a small design fee that goes toward a minimum purchase, Mr. Scocco said. There is also a full-scale designer package for an hourly fee. The service is also flexible. Mr. Scocco noted that currently one client has combined two packages and he is working with their contractor for an hourly fee.
“There are different packages for all budgets,” Mr. Scocco said. “No job is too small.”
Mr. Scocco noted that the design clients are attracted to the service because of In Home’s design aesthetic. While Mr. Scocco did not have formal interior design training, it is something that he has had a passion and natural talent for since he was a child, he said, although he majored in communications (and originally had a career in television production and as an actor on soap operas).
Mr. Scocco is also committed to making sure the customer’s aesthetic is translated as well as possible. When he and a client have their first appointment, he said he tries to learn about their decorating needs, finding out whether they are weekenders or year-rounders, how the space will be used, and the like. He then finds out what they like and dislike in terms of design. With that in mind, he said tries to come up with the best possible solution and concept for their needs. Throughout the process there is a constant collaboration between him and the client to ensure that they are satisfied, he said. He also stays true to their decorative personality style, whether it is whimsical or serious, monochromatic or colorful.
In Home was originally opened by Mr. Scocco and Mr. Brogna in East Hampton as a bed and bath shop that also sold quirky lighting in the spring of 1996. They soon moved to a bigger space and began selling furniture. Six years later, when rent was raised significantly, they bought the Sag Harbor building that is now In Home.
“After just coming out of one of the worst winters, we anticipate this summer season will be one of the best,” Mr. Scocco said, “We have some wonderful and exciting new products to offer. Please stop in, even if it’s