Categorized | Xtras

Bon Chic Bon Genre

Posted on 13 March 2014

By Anetta Nowosielska


To say Lubov Azria is one busy woman would be an understatement. Along with her husband Max, the Ukrainian-born maven runs a small empire, shaping each season’s look for brands under the BCBGMAXAZRIAGROUP umbrella every stylish Hamptonite knows well – from the signature BCBG to the upscale BCBG Runway – as well as Hervé Léger, the high-fashion line best known for its iconic, body-conscious bandage dresses.? All of this means new creative challenges and a packed schedule that takes Azria on the road frequently, both to seek inspiration and to meet with those who run the brands’ various boutiques. As the spring collections are hitting the shelves of BCBG’s East Hampton shop (one of the 530 boutiques worldwide stocking 150 new pieces each month) Lubov fills us in on what’s in store for BCBG this season.


How would you describe the BCBG girl?

We have four types of women who we design for in the BCBG category. One of them is called “connoisseur,” a working mom who needs clothes that are practical and beautiful and she wants to stand out. The second customer is “socialite,” she really doesn’t have a job, or if she does it’s more social, so she loves dresses and standing out in a crowd and everything is dressed up. The third type of customer is called “visionary,” and this is someone who works in the industry and who truly loves fashion. She loves details, special cuts, and things like this. The fourth one is “urban rock,” the rock and roll girl. So when we design for BCBG we make sure there’s something for all four girls in the line. But the BCBG woman, she’s practical, she’s on the forefront of fashion, she knows what she wants, and she’s us!


What can we expect to see from BCBG this spring?

You’ll see a play on proportions and tailoring, and a juxtaposition of the old with the new. For Hervé Léger, we were really inspired by global influences and functional modernism. We’ve introduced easy layering separates and new dimensions of stitching and patterns.


What’s appealing to you about getting out to the area stores when you’re in town?

You connect with your clients and customers. You have to have the same beliefs and values as your customers. That’s how they become your loyal customers. That’s true of your staff as well. We’re passionate people, who are here to inspire other passionate people. Fashion is something amazing – we make a woman look and feel beautiful, period. That’s what we do.


When you’re in the Hamptons how much are you actually working?

It depends. If I’m here for a week, I’ll work, let’s say, 40 percent of the time – or if I’m here for two weeks, maybe 30 percent of the time. I try to relax here as much as I can.


Having spent time here, is there a particular Hampton style?

I think one of the things I love in the Hamptons about the women whom I’m friends with is that they’re so international and so cosmopolitan, and they inspire me. The fascinating thing is that the merchandise we put out is basically the same throughout all of our stores. Yet each area interprets them differently. Out in the Hamptons, women totally let go of what’s expected. It’s amazing. They’re sexier; they have more joie de vivre and live their lives to the fullest. It’s the weather and being together with friends and family. When you’re here, you immediately feel like you’re on vacation. You want to relax and celebrate and dress up.

Be Sociable, Share!

This post was written by:

- who has written 3006 posts on The Sag Harbor Express.

Contact the author

4 Responses to “Bon Chic Bon Genre”

  1. Insurance secures you against worst case scenarios and hence you shouldn’t take it lightly.
    Some companies will make an adjustable crankset for shorter or taller people too.

    It is indeed a very expensive together with wearisome job to relocate your workplace collected from one of spot for a another.

    my web-site – olympia moving and storage alexandria va

  2. Lastly, professors are easier to get a hold of in state colleges than in city colleges.
    This business offers specialized services to business and tourist visitors,
    aimed at making their stay hassle free and enjoyable.
    Plumbers should be capable of providing various plumbing
    services for example Sewer line repair, water heater repair, sewer line replacement,
    etc. The ongoing foreclosure crisis has been matched
    by stubbornly high unemployment rates. The collapse of the housing bubble resulted
    initially resulted in a glut of housing stock and a precipitous fall in housing prices.
    This saves you a lot of trouble in expenses and time. In earlier days, there was used coal and wood for the
    purpose. Asking for referrals from your friends and family
    members who have the prior experience of using these services will also be of great help.
    Any discolored or blistered insulation is a sign of a problem that an expert should look into.
    Permits: If certain permits are necessary to do the work that they are done,
    you will hopeful sure that your plumber vouches that he will go ahead and
    obtain these permits.

    Here is my weblog: pompano huntington long beach plumbers

  3. Newer technologies and advanced tools have
    made it possible for cosmetic surgeons to carry out the highly delicate surgical procedures
    with more confidence and mitigated risk factors.
    And a proficient plastic surgeon with a lot of experience, can take that even further.
    The various types of plastic surgery on the face are:

    my web page :: Bridalplasty Tv Show

  4. This will not happen if you buy them from a trustworthy homeopathic pharmacy or online store.

    Your hunger pains will be suppressed so that you
    will become satisfied with just 500 calories daily. If you
    have been trying various fast diets in an effort to lose weight fast,
    subjecting yourself through rigorous training schedules yet without any results, don. There are various systems that exist that can assist you in timing periods during your menstrual cycle
    when conception is most probable. This substance was identified as human chorionic gonadotropin or HCG.
    While everyone will experience weight-loss when they stick to the diet and use
    the drops, the amount of weight lost varies
    by individual. You will have to develop a new strategy on how
    much coin and how many potions you want to buy.
    Hcg diet kit can be easily approached and its available for purchase on-line too.
    I have a lot more to tell you so stay tuned and thanks for
    reading. The nice thing about this program is that
    it has helped them in sculpting their body as well.

    Here is my weblog: weight loss recipes hcg cookbook

Leave a Reply

Comments are the sole responsibility of the person posting them. You agree not to post comments that are off-topic, defamatory, obscene, abusive, threatening or an invasion of privacy. Violators may be banned. Terms of Service